Søren Kierkegaard: Patron Saint of Existential Marketing Rebellion

Filed under: Existential Angst | Sacred Subversion | Personal Truth Protocol

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Before there were influencers, there was Søren Kierkegaard — the first man to scream into the void and mean it.

He didn’t want followers. He wanted *authenticity*. And he paid the price in solitude, migraines, and melancholic walks through 1800s Copenhagen while whispering, “The crowd is untruth.”

The Existential Hacker

Kierkegaard wasn’t just the father of existentialism. He was the first to say, “Your life isn’t an algorithm. It’s a choice.” He called out groupthink before it was called social proof. His enemy wasn’t just religion — it was systematised thinking in all forms.

In today’s world, he’d hate TikTok gurus selling “authenticity templates” and Instagram life coaches peddling five-step freedom frameworks.

“Once you label me, you negate me.” — Søren, deleting your niche-funnel bio in disgust.

Angst vs Automation

Most people avoid despair. Kierkegaard walked into it wearing a cloak and a sneer. He knew that anxiety isn’t a bug — it’s a feature. It means you’re free. It means you haven’t outsourced your soul to the dopamine gods yet.

• He didn’t want you to be *happy*.
• He wanted you to be *real*.
• Not marketed. Not mimicked. Just honest, anxious, and awake.

Imagine Søren scrolling LinkedIn. He sees 10,000 people parroting the same “hard truth” post in Helvetica Neue. Then he posts nothing — just sits in his flat and writes Fear and Trembling again. By candlelight. With a middle finger dipped in ink.

Kierkegaard Is Madsot

If you’ve ever rejected a best practice, deleted a morning routine, or launched a project that made no commercial sense just because it felt *true* — you’re part of Søren’s digital lineage.

He didn’t leave behind a community. He left behind a warning:

  PROMPT: “How do I find my niche?”
  RESPONSE: “Leap. Alone. Inward.”
  

He is the original unbrandable man. The walking contradiction. The martyr of self-responsibility.

And now, the Madsot movement makes this official:

Søren Kierkegaard is our Patron Saint of Subjective Rebellion™.

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